What Facebook Reveals About Olympics Fans [INFOGRAPHIC]

Olympics fans like sports. But what do they Like? Facebook -- who else? -- holds many interesting insights there.

Social media advertising company Compass Labs recently analyzed Facebook fans of the official Olympic Games and U.S. Olympic Team pages to compile some revealing profiles of how the two groups match up. And don't worry about a small sample size -- combined, the two pages have about 5.7 million fans. Compass Labs cross-referenced Likers' other favorited Facebook pages to find which sports, movies, brands and TV shows rate highest with each group.

[More from Mashable: 8-Bit Olympics Wins Gold for Old School Awesomeness [VIDEO]]

Overall, the two pages corral similar demographics. Both the U.S. team and the Olympics at large have fan bases that are about 55% female, and each count the 18-25 age group as their biggest bloc. After that, though, things get pretty different.

U.S. fans list track and field as their top sport, but it's just eighth among overall Olympics aficionados. Fans of the Games in general go for, in order: ice hockey, badminton, archery, rowing, field hockey and gymnastics. None of those crack the top 10 sports for U.S. fans. Among individual athletes, however, swimmer Michael Phelps rules with both groups.

[More from Mashable: After Flop, Olympic Diver Tom Daley Outs Hateful Troll on Twitter]

When it comes to brand loyalty, fans of The Olympic Games tend to be a bit more worldly with their biggest favorites than fans of the U.S. Olympic Team do. National Geographic, Gucci and Air Canada take three of the top four brand spots among fans of the Games.

US Olympic Team fans' most-like brand, according to Compass Labs? Dow Chemical Company. We're not quite sure what to make of that either.

Check out the full Compass Labs report below. Does any of this data surprise you? Let us know in the comments.

Thumbnail image courtesy of iStockphoto, cmannphoto

This story originally published on Mashable here.

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Description : Social media advertising company Compass Labs recently analyzed Facebook fans of the official Olympic Games and U.S. Olympic Team pages to compile some revealing profiles of how the two groups match up. And don't worry about a small sample size -- combined, the two pages have about 5.7 million fans. Compass Labs cross-referenced Likers' other favorited Facebook pages to find which sports, movies, brands and TV shows rate highest with each group.
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